There’s nothing like statistics to create controversy. Strange isn’t it – you can gather all the hard evidence you like but some bright spark somewhere will turn around and say, “Yeah, but when asking the questions, did you take into account the MacGruder Effect?” And you’ll say, “Um…” and your whole premise is as wasted as a heroin addict at Pharmacy University.
So, with that out of the way…
Here are some statistics on video efficacy gathered by a range of sources some of which may or may not have taken into account the MacGruder Effect! So don’t blame us!
Over 8 billion videos are watched on Facebook every day.
55% of people consume videos thoroughly. This is the highest amount of all types of content. https://research.hubspot.com/reports/the-future-of-content-marketing
76.5% of professional marketers and SME owners are seeing results with video marketing. https://animoto.com/blog/business/2016-social-video-forecast-infographic/
But here’s the one I like the best because it’s simple maths. Video runs at 25 still frames per second so a 3 minute video has…
25 x 60 x 3 = 4,500 still images.
So if a picture is worth a thousand words then a 3 minute video is worth…
4 ½ million words!
Is that a nervous puddle I see at the feet of
copywriters across the globe?
None of this means this relative new kid on the block should solely dominate your marketing. Far from it. You still need to take into account the demands of your target market, the suitability of video promotion for your product or service, the cost and a variety of other things. However, it would seem obvious that when determining your marketing strategy, video should be in the mix of your considerations.
Another obvious factor to consider is that there are numerous learning styles to be catered for. So a comprehensive approach is more likely to have beneficial results than relying heavily on one form.
Hopefully this is food for thought. As for the MacGruder Effect – seriously, we have no bloody idea.