Aussie icon, Bega, bought the recipe and label (but not the brand name) from Kraft for half a billion dollars 9 months ago. Now Kraft is back in the Australian market with their old packaging, leaving the courts to work out if this will confuse peanut butter buying Aussies, and which of them (if either) will have to change their packaging …
Remember when buying or selling intellectual property, always cover off the worst-case scenarios in your agreement.
