So many, especially women business owners, trade under their own name as their personal name.

Think of:

  • Oprah
  • Lorna Jayne
  • Countless designers (eg Ivanka Trump) and move stars and singers who often use their personal names as trade marks

If you use your personal name as your brand name, I strongly recommend getting it registered as a trade mark, to prevent someone else from registering it first and stopping you from using your own name as a brand (yes! that could actually happen).

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Cathryn Warburton is the Legal Lioness. Finding the courage to overcome severe bullying as a child instilled in her a passion to protect others. As a skilled litigator, she indulges in her dream to push-back against business-bullies who target her clients. She is an international award-winning lawyer and patent attorney and 4-time published author. Cathryn bullet-proofs her client’s businesses and gets them out of legal hot water. She champions the goal that no business is left without access to affordable, easy-to-understand legal information. She does this through her books, legal workshops and 1-2-1 legal services.

Please note that this blog is provided for general informational purposes only. Each legal situation differs. Reading this blog cannot replace obtaining specific legal advice. We recommend that you obtain legal advice for your specific situation. Some identifying details may have been changed in this blog, for privacy reasons.