Jonita Dsouza founded Exploring Feminity 3 years ago she assists busy women to reconnect with their femininity and sensuality so that they can experience more energy, enthusiasm and pleasure in their everyday life without burn-outs.

I was born and raised in the small tropical islands of Andaman, India. I left home at the age of 15 to find my identity as an independent woman and spent few years in different parts of India getting an engineering degree and finding a job in a multinational company! Little did I know that life would then bring me to London, UK where I finally found the freedom and expression of my womanhood. Well, that’s what I thought at that time!

Soon I was caught in the rat race and competition of the Western world, burnt out with severe illnesses which made me realise that women in the Western world are much more independent than women in the Eastern world, however, they are under severe pressure of looking good in order to impress people around and succeed in life. It began to feel like I was living a fake life and my life went downhill in depression. I realised that I had to lose my societal identity to discover my real essence.

Thanks to Facebook Ad I discovered a workshop called ‘Essence’ which truly changed my life. I spent the next 3 years immersing myself in to the spiritual learnings of the divine feminine and discovering my real essence as a woman and made the decision to pass on this wisdom to as many women around and invite them on a journey of exploring their femininity.

4 years ago, I founded the company ‘Exploring Femininity’ running monthly women’s New Moon circles, workshops and private coaching, got to co-author a book with Dr. John Dimartini and will soon be launching my Feminine Empress Rising ™ programme, a lifestyle course for the woman of the 21 st  Century; where I teach women to use their femininity and sensuality to create a lifestyle that is more enthusiastic, fulfilling and pleasurable avoiding burn-out and overwhelm.

Setting up a life coaching business was challenging as I had no prior business experience. I spent a lot of money getting certifications after certifications to gain credibility but to be honest that did not open my flood gates to paying clients. I soon realised that us women are called to create new businesses differently. It’s not about following 10 sets of marketing rules only but infusing our personality, our style, our values and integrating elements that bring us fun and joy! Yes, at times it will feel like a lonely journey to a steep hill and we will face several obstacles but the beautiful part of this journey is the sheer fulfilment. I have personally realised that running a business is the best journey of self-discovery and I can now never imagine going back to a 9 to 5 job! I love my business because it represents all of me! Oh yes, 2 priorities to keep on mind that you may find handy on your way to becoming an entrepreneur – self-care and sisterhood! They have been game changer and life saver for me in my moments of weaknesses!


My 3 Tips for New Entrepreneurs:

Starting a new business can be one of the biggest challenges of your life. I learnt the importance of these 3 tips the hard way after being over worked, overwhelmed and burnt-out in business not to mention with not attracting the right kind of clients.

I hope these 3 top tips will help you along the way!

  1. Yes, at times it will feel like journey to a steep hill and we will face several obstacles and you will feel like giving up at times. This is why it is important to constantly remind yourself of the ‘why’ behind the very act of you starting this entrepreneurial journey. One tip – write out your vision on a post-it note at your work desk and read aloud every day before you start your work. This will ground you to your bigger vision.
  2. Entrepreneurial journey can feel like a lonely road as sometimes your loved ones may not fully understand your strong passion and drive towards your business. Your vision is yours, not theirs! It is important to surround yourself with people who are in a similar journey as yours and also with people who are your inspiration on your entrepreneurial journey. This will make you feel supported and motivated. Social media is a great way to create your new circle of entrepreneur friends.
  3.  One thing that every new entrepreneur forgets on the way to creating their business is that life is passing by! We want to be business owners because we want a better life for ourselves but if we do not set up boundaries to when to stop the work, we often end up burning out and take even longer to recover. Every entrepreneur should schedule at least an hour of self-care every single day where they can just do anything that brings them joy, relaxation and restoration so that they can continue to bring in more creative ideas in to their businesses. 

We hope you have enjoyed another in our Enterprising Entrepreneur series. If you would like to read more you can subscribe and receive our updates weekly

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