Video Statistics, Damn Video Statistics and Sex, Lies and Videotape.
There’s nothing like statistics to create controversy. Strange isn’t it – you can gather all the hard evidence you like but some bright spark somewhere will turn around and say, “Yeah, but when asking the questions, did you take into account the MacGruder Effect?” And you’ll say, “Um…” and your whole premise is as wasted as a heroin addict as Pharmacy University.
Over 8 billion videos are watched on Facebook every day. https://techcrunch.com/2016/01/27/facebook-grows/
55% of people consume videos thoroughly. This is the highest amount of all types of content. https://research.hubspot.com/reports/the-future-of-content-marketing
76.5% of professional marketers and SME owners are seeing results with video marketing. https://animoto.com/blog/business/2016-social-video-forecast-infographic/
But here’s the one I like the best because it’s simple maths. Video runs at 25 still frames per second so a 3 minute video has…
25 x 60 x 3 = 4,500 still images.
So if a picture is worth a thousand words then a 3 minute video is worth…
4 ½ million words!