The Secret Formula for an Unforgettable Signature Talk!
If Oprah called you tomorrow and asked you to fill a speaking spot that afternoon, what would you say?
Would you shout YES, knowing that you have an unforgettable Signature Talk that will captivate any audience?
Or would you politely decline, cursing your younger self for not being prepared with an amazing message that you can deliver from the stage?
Chances are that most of us would fall into the second category.
It goes without saying that to have a real and lasting impact your voice needs to be heard, and this is where having a Signature Talk is everything.
A Signature Talk is a captivating presentation that you can roll out on cue for both virtual or in-person stages, and ultimately what you become known for.
It shifts your audience’s perspective, causing them to see the world differently whilst also allowing them to see themselves in the world differently. Most importantly, it shares your story in a universal way that has your audience feel that you ‘get them.’
As a woman in business this is a must-have lead generation tool that attracts your ideal clients whilst enhancing your credibility and profile, presenting you as the no-brainer expert on your topic.
But not all talks are created equal. To be an unforgettable and electrifying Signature Talk, there are three elements that you absolutely MUST get right:
Core Message
What is your awe-inspiring message that the world NEEDS to hear? This begins at the intersection of your expertise (what you know), your experience (what you’ve been through) and your excitement (what you are passionate about). A powerful message that is uniquely expressed and should not be afraid to ‘ruffle some feathers.’
Story
When have you been in the shoes of your audience? Finding a story that shows you as human is the key to building true connection with your audience from the get-go. The trick is to avoid showcasing a ‘highlights’ reel of your life, but instead dive deep into a particular moment that you can invite your audience into.
Framework
How does your audience get from where they are now, to where they want to be? Your signature methodology showcases to the audience that you know how to help them. The beauty is that your audience are left feeling like ‘this makes sense’ and will be reaching out to you for help before you know it.
Including a powerful message, story and framework will ensure your audience are hanging on to your every word (and raving about you afterwards) AND you will be feeling 100% confident in what you have to say so that when Oprah does make that call, you will be ready to shout YES!
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About the author
Casey Squires is a speaking coach and Signature Talk specialist for visionary, brave-thinking women who want to be seen as the go-to expert of their industry. Casey helps these purpose-driven businesswomen to deliver an unforgettable signature talk so that they can stand out as impactful, visionary leaders of their industry, expand their reach, and have their ideal clients become their raving fans … all without feeling like a fraud. www.caseysquires.com
