Most business owners know that branding can bring them success. The problem is that the great majority have no idea how to achieve this effectively and capture the imagination of their high paying clients. There is a relationship between a strong magnetic business branding image and the success of their business. They are also aware that branding is more than a logo or the reputation of their business.
What business owners do not realise is that the businesses they look up, give great importance to branding. It’s not far from the truth to say that the terms ‘branding’ and ‘business’ are interchangeable.
Magnetic branding can be how you define your own business, your company or staff, as well as your target market. It’s the identity of your enterprise; representing the core of your business and its values. Nowadays, clients or customers can find out easily if you are trying to sell them something – no matter what a company may do to conceal that motive.
Magnetic business branding images make an emotional connection with your prospective clients, fast and to the heart. If you succeed in doing this, you will not only improve your reputation or sales, you will also win their loyalty.
1. Identify what drives your business
What are the core beliefs of your business? What did you create a business for? These questions and more, will help you create your brand positioning.
2. Define your brand
Take a close look at your product or service. Find out what part of the market your business is for. Then do some research into what your clients’ needs and concerns are. Your business branding, apart from promoting your trade, should make you stand out in the market and connect with your prospective clients with confidence.
3. Treat your brand like a person
People love doing business with people. Everyone has a certain character – composed of purpose, values and beliefs – which defines who that person is and who they successfully connect with.
4. Commit to establishing a long-term relationship with your clientele.
Stay true to the values of your company. Base your business branding on honesty and trust. Avoid breaking promises. Over deliver.
5. Go your own way.
You did not start a business that you did not believe in. Try to be bold and innovative while being flexible to your clients’ needs. Re-fresh your brand yearly.
6. Post some high quality business branding images.
Present your business in such a way that it captures your clients’ attention through a unique approach. Engage them with compelling images of you. Make the images interesting enough without giving everything away.
Written by Zahrina Robertson
Creating the Magnetic Brands of Tomorrow
Leading International Personal Brand Photographer +Videographer, Author, Speaker