Charlie de Haas – CEO of The Clean Treats Factory

Stop being your own worst enemy. 


Are you a #boss, driven to succeed in your business, striving to ‘make it’, living the entrepreneur lifestyle and pushing yourself in all aspects? One thing I have learnt, and it’s taken me 2 years in my business to do so… is sometimes you have to slow down to move ahead. 

We use the term ‘busy’ as a way to get verification from others. When in actual fact, are you actually productive? Busy also creates a state of stress in the body so your adding to your already ‘on the edge’ state of living (as a #boss I get it). 

Yes, hustle. Yes, chase your dreams. But to what extent? When do you need to stop?

Working within the health, wellness, entrepreneur industry I find it so amazing how we are all so driven, we are so filled with passion and purpose the conversations I seem to be having are just next level.

But underneath these bright lights I can see the tiredness. The exhaustion. The ‘when is it going to get better’ thinking patterns.

You have to learn to be your best friend. This includes training your mind, every day. A word that was recently brought up over lunch was ‘superficial spirituality’, by this it means we can read all the books, tell the world how amazing we are, repost all the quotes…but are we really changing from within? Are we creating a sense of love, of knowing and trust that absolutely everything is going to be ok?

Doing the work on yourself has to become number 1 priority for your business to succeed. 

Firstly training your mind, with meditation, reading and creative time.

Secondly your body. You are what you eat so what choices are you making? If your choosing food thats of no nourishment, are you telling yourself that you really do care? Are you ready to eat well so that you can be the best you can be??? Your skin is 28-35 days old, your intestines 3-5 days old… you are what you eat, so start making better choices because you believe in the beauty of your dreams.

Start to notice how food makes you feel, or are you eating out of habit or emotionally? Believe me I’ve been there.  For the first year of my business I put on 10kg… which as an ex fitness model made a huge difference. Sure to the scale, but to how I was showing up to the world, to my dreams. Did I feel amazing? No. Was I keeping my physiological environment for my mind, soul and dreams to thrive? No. 

But I was feeling insecure, I didn’t know if I would be able to pay my rent, my business started with no investment, it just had to pay my lifestyle (and thankfully I know the universe gave me this opportunity on a silver platter).

So… I worked, crazy hours, we all know this has to be done, and there will always be times when you need to do those 20hour days, last night was one for me). I wouldn’t stop to eat and obviously I had treats around me all the time… so ‘Snaccidents’ (one of my new favourite words).

I would then over train, 1hour walking in the am, followed by a 1hour workout then yoga (if not more) and then I was diagnosed with Adrenal fatigue, while still trying to figure out how to make this business of mine work.

I look back now and appreciate everything on my journey. I am also more aware that I have to invest in myself. My physiological state is my number 1 priority, this includes my environments, people, food, lifestyle, work decisions. 

Ive since lost the weight, went vegetarian (my business also doubled when i made this decision in alignment with my business vegan beliefs). I quit dieting, and just listen to my body. Today I did have soup for breakfast… #yum, and tonight I might have wine with dinner (also to assist with getting into a Delta stage of sleep as Im on negative from last night) because when you tune in, you have the ability to ask, how am I feeling, what do I need?

Yoga… when I feel stressed. Run.. when I need to move. And time out when I need to connect with myself, my soul, my purpose. 

TURN YOUR PHONE OFF. And just reconnect. Inspire your creative mind/left side with nature, writing, drawing, or music. Let go of the world around you for a moment. You’ll find this space is when the answers you are so desperately looking for, will just flow to you. 

Look at what it is that is holding you back. Do you have ‘I am not good enough’ beliefs? Are you self-sabotaging. 

One of the best quotes; ‘it is our light, not our darkness that most frightens us’. 

Who are you not to be everything you are destined to be? Because after all, we say trust the universe…but the universe is in you. 

You have the power. To be successful. To be loved. To make your dreams your reality. But first, you have to be your own best friend, have your own dam back and do the work. For your mind, your body and your soul. Because hustle alone… won’t get you there.

Stay tuned for one of Charlie’s recipes..

We hope you have enjoyed this story from our Enterprising Entrepreneurs series.

From those in Heels


Lisa & Jo


1. Cacao Coconut Protein Bars


 5 serves of 30g (150g) natural raw protein

2 cups ground sunflower seeds

1 cup desiccated coconut 

1 cup cacao powder

1 cup cacao butter*

 ½ cup rice malt syrup


 Add all dry ingredients into a mixing bowl. Heat the cacao butter until a liquid and add to the dry ingredients. Add rice malt syrup and mix until evenly mixed. Line a medium sized baking tray (approximately 12cm x 16cm) with baking paper.  Spread mix evenly in the baking tray. Dress with desiccated coconut, or drizzle with chocolate.   Refrigerate for 30 minutes. Cut into bars or squares and serve.

*Cacao butter can be substituted with coconut oil, but the bars must then be stored in the fridge.

2. Chocolate Bark Bites


 ¼ cup rice malt syrup

 1 cup cacao powder

 1 cup cacao butter

 Toppings of choice


 Heat cacao butter until a liquid. Add cacao powder and rice malt syrup, mix evenly. Allow to cool for 10 minutes. Line medium size baking tray with baking paper and spread the chocolate mix evenly. Use any toppings you like: roast almonds, goji berries, coconut, Himalayan sea salt, pistachio, etc.   Place in the freezer to harden for 30 minutes before breaking or cutting into bite sized pieces.

3. Choc Peanut Butter Slice



 1½ cups almond meal 

1 Tbsp rice malt syrup

 1 Tbsp coconut oil


  2 cups crushed peanuts or natural peanut butter 

  ¼ cup rice malt syrup 

 ¼ cup coconut oil

Pinch of Himalayan sea salt

Chocolate Topping: 

¼ cup rice malt syrup 

 1 cup cacao powder 

 1 cup cacao butter


Line a medium sized baking tray (approximately 12cm x 16cm) with baking paper.  Heat coconut oil into a liquid. Mix base ingredients until thoroughly combined. Press into the base of the baking tray until the base is covered. Put the base in the freezer.   Mix centre ingredients and press onto the base, then return to freezer. Heat cacao butter and add cacao and rice malt syrup. Mix thoroughly, then pour over the base evenly.   Return to the freezer for 30 minutes before cutting.