In this dynamic age, to succeed and to find fulfillment in your work, you must treat your “personal brand” career management as a continuous activity. The only way to ensure that you achieve career success is to build demand for your unique offerings. This may sound intimidating, but in reality it is exactly the opposite. It provides you the ideal opportunity to profit from your skills, gifts and work both personally and professionally. It enables you to confidently grip the reins of your career and direct all your energies towards achieving your goals.

Magnetic branding will help you achieve all of this, with the ultimate goal of creating a unique brand for your career success. Creating a magnetic brand can serve you well whether you want to change your career, to be more successful in your current job, to find your very first job, or to serve your community as a leader or volunteer.

Get Your Career Edge

If you have a business which requires you to spend significant time working from remote locations your visibility around the office will lessen, despite the increase in your working hours. Here, your personal brand needs to be strong enough to impact managers and colleagues even when you are not physically present. The freedom you will gain from this will permit you to work from anywhere, at any time that is suitable to you.

Do not count on external forces to ensure your success – control your personal brand. Always remember that your unique personal attributes and skills do not disappear if your client’s stock price plunges. Your future does not unravel if a senior who has strongly supported your advancement leaves your company. Your personal assets are yours and no one can take them away from you. It is you who needs to take responsibility for your assets, use them to your advantage, and above all make them the star attraction of business. In short, find strength in yourself, not your circumstances.

Make your Own Success Story

Do you know that the most popular success stories involve people who may or may not have exceptional skills, but who most certainly stand out from the crowd? These people know how to represent their capabilities in whatever they do.

In the words of Tom Peters: “It is a new brand world. You are branded, branded, branded. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU”.

It’s high time you harnessed your magnetic brand assets and start reaching the zenith of your success!

For more information on how Zahrina can help you create your magnetic personal brand with Corporate Speaking,  Branding Images and Storytelling Videos or via Brand Business coaching, please contact Zahrina Robertson via this link:

Author of “MAGNETIC BRANDING – The Complete Guide For A Brand That Attracts!”


Zahrina Robertson