I am writing to share my entrepreneurial story with you about myself, my businesses and my journey of how I got to where I am today.
18 months ago I was made redundant from my corporate marketing job, after a 15-year marketing career, and 4-year sales career, working for global giants such as Coca-Cola, Nestle, Cadbury, BP and GE Finance to name a few. Fast forward 18 months and I am running a 6 figure marketing consultancy, marketing coaching business, and marketing agency – Vivacity Marketing. And I also run a part-time personal training business – PTV Personal Training, as health and wellness is a huge passion of mine, and I launched that business in 2010.
So how did I get here? That’s a great question! I am originally from Dublin in Ireland, but I left Ireland in 2003 and emigrated to New Zealand where I lived for nearly 5 years and became an NZ citizen. Then in 2009, I moved to Perth in Western Australia and I have been here ever since.
I couldn’t find a marketing job when I first moved her despite my global marketing experience, so I had to move into sales roles for 4 years of my career. Then I got married at 39, had my first baby at 40 years of age, which was no mean feat! And then as I said after being off work for 1 year on maternity leave, I went back to work and was made redundant just before Christmas in 2016.
But I was delighted, as I was sick of working for someone else. I changed when I became a Mom and I knew I wanted to build something my family and I could be proud of, and that my daughter could be proud of. So once I was made redundant I pushed to build my personal training business into a full-time business launching an online program into Ireland and Australia.
But then in April 2017, I began doing some contract marketing work with a marketing consultant. Then after 8 weeks of working with her, she decided she didn’t want to run a business anymore and gave me the opportunity of a lifetime to take over the business. So I became a Duct Tape Marketing consultant, and a Hubspot Inbound Marketing consultant, and re-branded and launched the business Vivacity Marketing.
I help startups build a thriving business via marketing coaching. And for more established businesses they can outsource their entire marketing function to my team and I. I am so passionate about sharing my knowledge and expertise with small business owners so that they do can succeed in building a viable successful business.
I am about to launch Vivacity Marketing School in October this year, which is an online mentoring program which I am super excited about, as I will be able to reach and help even more small business owners.
Its been a crazy few years since turning 40, 3 years ago, I have become a Mom, been made redundant, and launched a very successful business, I can’t even begin to imagine where the next 3 years will take me!
Thank you for taking the time to read my story.
vanessa@vivacitymarketing.com.au
