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The Science of Persuasion

The Science of Persuasion

Written by Sonia McDonald from LeadershipHQ on 6 December 2016 In the past, many leaders used to rely on the authority of their job title to influence and sometimes coerce others into compliance. Today, we know that if we want to motivate others to put forth their...

The Science of Persuasion

The Science of Persuasion

Written by Sonia McDonald from LeadershipHQ on 6 December 2016 In the past, many leaders used to rely on the authority of their job title to influence and sometimes coerce others into compliance. Today, we know that if we want to motivate others to put forth their...