THE ARA TAKES A POSITION TO ACCELERATE GENDER EQUALITY IN RETAIL
THE ARA TAKES A POSITION TO ACCELERATE GENDER EQUALITY IN RETAIL An interview with Paul Zahra CEO Q. The ARA has taken a strong stand on Gender Equality why do you believe it is critical? Equality in the workplace is important because it brings about diversity...
THE ARA TAKES A POSITION TO ACCELERATE GENDER EQUALITY IN RETAIL
THE ARA TAKES A POSITION TO ACCELERATE GENDER EQUALITY IN RETAIL An interview with Paul Zahra CEO Q. The ARA has taken a strong stand on Gender Equality why do you believe it is critical? Equality in the workplace is important because it brings about diversity...
The Effectiveness of Animations in Digital Advertising
Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance....
5 Key Steps to Help You Get Started with LinkedIn
Today’s article will help those of you who are reluctant about having an online presence. Let me start with, I get it. As an inherently private person, the process of embracing and leveraging my online presence has been an uncomfortable journey. Marina, Think...
How to Get Better Updates in Your LinkedIn Newsfeed
In this article I consider the role of LinkedIn for business versus other more social media platforms and explore a way to improve your LinkedIn experience.Here on LinkedIn you can like and comment on people's updates, you can accept invitations to connect, you can...
Importance of Mobile Pages and How to Optimise Them
Mobile usage is ever-increasing since the introduction of smartphones in 2007. In fact, 91% of Australians have a smartphone, and mobiles have overtaken laptops as the preferred method of making an online purchase. This has resulted in a variety of developments...
Through Running I discovered the Power of Possibility
We don’t always know what’s ahead of us. And I certainly didn’t when I found a love of running from an early age. I also didn’t know that when I chose to sign up for my first marathon at the age of 32, it would quite literally change my life. Of all the...
Exploring Facebook’s Relationship With SEO
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook...
Preparing Businesses For A Cookieless Future
In January last year, Google announced its plan to phase out third-party cookies on the Chrome browser over the next two years. This change will mean that in one year all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party cookies....
What are XML Sitemaps & How Do You Optimise Them
XML stands for eXtensive Markup Language and is used to create structured data about websites that can be understood by both humans, as well as other programs – like search engines. XML can be used to create XML maps or a type of sitemap, which allows for greater...
Top Digital Marketing Trends For 2021
With 2020 behind us, it’s time to look forward to 2021 and the digital marketing trends likely to have an impact on businesses this year: Personalising the Customer Experience COVID-19 has led to an increased movement of users online and in turn created a...
5 Crucial Practices To Grow Your Sites SEO Performance
With 2020 drawing to a close, businesses should not only take stock of their digital standing, but look to grow their presence heading into the new year. One of the most important areas for any business is their websites organic search performance. This guide provides...
The Effectiveness of Animations in Digital Advertising
Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance....
5 Key Steps to Help You Get Started with LinkedIn
Today’s article will help those of you who are reluctant about having an online presence. Let me start with, I get it. As an inherently private person, the process of embracing and leveraging my online presence has been an uncomfortable journey. Marina, Think...
How to Get Better Updates in Your LinkedIn Newsfeed
In this article I consider the role of LinkedIn for business versus other more social media platforms and explore a way to improve your LinkedIn experience.Here on LinkedIn you can like and comment on people's updates, you can accept invitations to connect, you can...
Importance of Mobile Pages and How to Optimise Them
Mobile usage is ever-increasing since the introduction of smartphones in 2007. In fact, 91% of Australians have a smartphone, and mobiles have overtaken laptops as the preferred method of making an online purchase. This has resulted in a variety of developments...
Through Running I discovered the Power of Possibility
We don’t always know what’s ahead of us. And I certainly didn’t when I found a love of running from an early age. I also didn’t know that when I chose to sign up for my first marathon at the age of 32, it would quite literally change my life. Of all the...
Exploring Facebook’s Relationship With SEO
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook...
Preparing Businesses For A Cookieless Future
In January last year, Google announced its plan to phase out third-party cookies on the Chrome browser over the next two years. This change will mean that in one year all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party cookies....
What are XML Sitemaps & How Do You Optimise Them
XML stands for eXtensive Markup Language and is used to create structured data about websites that can be understood by both humans, as well as other programs – like search engines. XML can be used to create XML maps or a type of sitemap, which allows for greater...
Top Digital Marketing Trends For 2021
With 2020 behind us, it’s time to look forward to 2021 and the digital marketing trends likely to have an impact on businesses this year: Personalising the Customer Experience COVID-19 has led to an increased movement of users online and in turn created a...
5 Crucial Practices To Grow Your Sites SEO Performance
With 2020 drawing to a close, businesses should not only take stock of their digital standing, but look to grow their presence heading into the new year. One of the most important areas for any business is their websites organic search performance. This guide provides...
The Effectiveness of Animations in Digital Advertising
Digital Advertising is constantly evolving, finding new and innovative ways to engage potential customers. This not only involves new digital marketing strategies, but a variety of different designs that can aid with personalisation and maximisation of performance....
5 Key Steps to Help You Get Started with LinkedIn
Today’s article will help those of you who are reluctant about having an online presence. Let me start with, I get it. As an inherently private person, the process of embracing and leveraging my online presence has been an uncomfortable journey. Marina, Think...
How to Get Better Updates in Your LinkedIn Newsfeed
In this article I consider the role of LinkedIn for business versus other more social media platforms and explore a way to improve your LinkedIn experience.Here on LinkedIn you can like and comment on people's updates, you can accept invitations to connect, you can...
Importance of Mobile Pages and How to Optimise Them
Mobile usage is ever-increasing since the introduction of smartphones in 2007. In fact, 91% of Australians have a smartphone, and mobiles have overtaken laptops as the preferred method of making an online purchase. This has resulted in a variety of developments...
Through Running I discovered the Power of Possibility
We don’t always know what’s ahead of us. And I certainly didn’t when I found a love of running from an early age. I also didn’t know that when I chose to sign up for my first marathon at the age of 32, it would quite literally change my life. Of all the...
Exploring Facebook’s Relationship With SEO
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook...
Preparing Businesses For A Cookieless Future
In January last year, Google announced its plan to phase out third-party cookies on the Chrome browser over the next two years. This change will mean that in one year all major browsers (Google Chrome, Firefox, Safari) will have blocked the use of third-party cookies....
What are XML Sitemaps & How Do You Optimise Them
XML stands for eXtensive Markup Language and is used to create structured data about websites that can be understood by both humans, as well as other programs – like search engines. XML can be used to create XML maps or a type of sitemap, which allows for greater...
Top Digital Marketing Trends For 2021
With 2020 behind us, it’s time to look forward to 2021 and the digital marketing trends likely to have an impact on businesses this year: Personalising the Customer Experience COVID-19 has led to an increased movement of users online and in turn created a...
5 Crucial Practices To Grow Your Sites SEO Performance
With 2020 drawing to a close, businesses should not only take stock of their digital standing, but look to grow their presence heading into the new year. One of the most important areas for any business is their websites organic search performance. This guide provides...